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Brand Kit

Official brand assets and guidelines for the RWA Tokenization Platform.

Brand Overview​

The RWA Platform brand represents luxury, accessibility, and innovation in the digital asset space. Our visual identity reflects the premium nature of the physical assets we tokenize while maintaining a modern, approachable feel.

Usage:

  • Main marketing materials
  • Website header
  • Social media profiles
  • Presentations

Download:

Logo Variations​

Dark Mode Logo

  • For use on dark backgrounds
  • White or light-colored version

Icon Only

  • For small spaces (favicons, app icons)
  • Social media avatars

Horizontal Logo

  • For wide, narrow spaces
  • Email signatures
  • Website footers

Logo Usage Guidelines​

✅ Do:

  • Maintain clear space around logo (minimum: logo height ÷ 2)
  • Use approved color variations
  • Scale proportionally
  • Ensure adequate contrast with background

❌ Don't:

  • Distort or stretch the logo
  • Change colors outside brand palette
  • Add effects (shadows, gradients, outlines)
  • Rotate the logo
  • Place on busy backgrounds without proper contrast

Color Palette​

Primary Colors​

Platform Blue

  • HEX: #2e8555
  • RGB: 46, 133, 85
  • Use: Primary actions, links, highlights

Platform Dark Blue

  • HEX: #205d3b
  • RGB: 32, 93, 59
  • Use: Hover states, active elements

Platform Light

  • HEX: #3cad6e
  • RGB: 60, 173, 110
  • Use: Backgrounds, subtle accents

Secondary Colors​

Luxury Gold

  • HEX: #FFD700
  • RGB: 255, 215, 0
  • Use: Premium features, highlights, awards

Success Green

  • HEX: #28a745
  • RGB: 40, 167, 69
  • Use: Positive states, confirmations, profits

Warning Orange

  • HEX: #fd7e14
  • RGB: 253, 126, 20
  • Use: Warnings, alerts, caution states

Error Red

  • HEX: #dc3545
  • RGB: 220, 53, 69
  • Use: Errors, losses, critical alerts

Neutral Colors​

Text Primary

  • HEX: #1c1e21
  • RGB: 28, 30, 33
  • Use: Main text, headings

Text Secondary

  • HEX: #606770
  • RGB: 96, 103, 112
  • Use: Secondary text, captions

Background Light

  • HEX: #f8f9fa
  • RGB: 248, 249, 250
  • Use: Page backgrounds, cards

Border Gray

  • HEX: #dee2e6
  • RGB: 222, 226, 230
  • Use: Borders, dividers, subtle elements

Typography​

Headings​

Font Family: Inter or System Font Stack

font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen', 'Ubuntu', 'Cantarell', 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;

Weights:

  • H1: 700 (Bold)
  • H2: 600 (Semi-bold)
  • H3-H6: 600 (Semi-bold)

Sizes:

  • H1: 3rem (48px)
  • H2: 2.5rem (40px)
  • H3: 2rem (32px)
  • H4: 1.5rem (24px)
  • H5: 1.25rem (20px)
  • H6: 1rem (16px)

Body Text​

Font Family: Inter or System Font Stack

Weights:

  • Regular: 400
  • Medium: 500
  • Semi-bold: 600

Sizes:

  • Large: 1.125rem (18px)
  • Base: 1rem (16px)
  • Small: 0.875rem (14px)
  • Extra Small: 0.75rem (12px)

Code & Monospace​

Font Family: 'Fira Code', 'Source Code Pro', monospace

Use: Code snippets, addresses, technical specifications

Icons​

Icon Style​

Design: Outlined, consistent stroke width (2px) Library: Heroicons or Lucide Colors: Match text color or brand colors

Common Icons​

  • Wallet: Wallet/Credit Card
  • Trade: Arrow Repeat/Refresh
  • Stake: Database/Stack
  • Perp: Chart/TrendingUp
  • Settings: Cog/Settings
  • Info: Info Circle
  • Warning: Alert Triangle
  • Success: Check Circle

UI Components​

Buttons​

Primary Button

background: #2e8555;
color: white;
padding: 0.75rem 1.5rem;
border-radius: 8px;
font-weight: 600;

Secondary Button

background: transparent;
color: #2e8555;
border: 2px solid #2e8555;
padding: 0.75rem 1.5rem;
border-radius: 8px;
font-weight: 600;

Ghost Button

background: transparent;
color: #1c1e21;
padding: 0.75rem 1.5rem;
border-radius: 8px;

Cards​

background: white;
border: 1px solid #dee2e6;
border-radius: 12px;
padding: 1.5rem;
box-shadow: 0 2px 8px rgba(0, 0, 0, 0.05);

Inputs​

background: white;
border: 1px solid #dee2e6;
border-radius: 8px;
padding: 0.75rem 1rem;
font-size: 1rem;

Photography & Imagery​

Style Guidelines​

Photography:

  • High-quality luxury product photography
  • Clean, minimalist backgrounds
  • Focus on craftsmanship and details
  • Professional lighting

Illustrations:

  • Modern, abstract shapes
  • Geometric patterns
  • Gradient accents (subtle)
  • Consistent style across platform

Image Usage​

✅ Do:

  • Use high-resolution images (min 2x retina)
  • Optimize for web performance
  • Maintain consistent aspect ratios
  • Apply subtle color grading to match brand

❌ Don't:

  • Use low-quality or pixelated images
  • Over-edit or apply heavy filters
  • Use stock photos with watermarks
  • Mix incompatible photography styles

Voice & Tone​

Brand Voice​

Professional yet Approachable

  • We explain complex DeFi concepts in accessible language
  • We're experts but not elitist
  • We're confident but humble

Transparent & Trustworthy

  • We clearly communicate risks
  • We don't overpromise returns
  • We admit limitations and challenges

Innovative & Forward-Thinking

  • We embrace new technology
  • We're building the future of asset ownership
  • We're not afraid to challenge the status quo

Writing Guidelines​

✅ Do:

  • Use active voice
  • Keep sentences concise
  • Explain technical terms
  • Use real examples
  • Be specific with numbers and data

❌ Don't:

  • Use excessive jargon
  • Make unrealistic promises
  • Be vague about risks
  • Use all caps or excessive punctuation
  • Use crypto slang unless explaining it

Social Media​

Profile Images​

Twitter/X: 400 x 400 px (Logo icon) LinkedIn: 300 x 300 px (Logo icon) Discord: 512 x 512 px (Logo icon)

Cover Images​

Twitter/X: 1500 x 500 px LinkedIn: 1584 x 396 px Facebook: 820 x 312 px

Post Templates​

Announcement Post

  • Logo or product screenshot
  • Clear headline
  • Key details
  • Call to action
  • Brand colors

Educational Post

  • Infographic style
  • Numbered steps or bullets
  • Brand colors
  • Clear typography

Downloads​

Assets Package​

Brand Kit (ZIP)

  • All logos (SVG, PNG)
  • Color palettes
  • Typography specimens
  • Icon set
  • Templates (Figma, Sketch)

Download Brand Kit (Coming Soon)

Templates​

Presentation Template (PowerPoint/Keynote)

  • Branded slide deck
  • Charts and graphs styles
  • Image placeholders

Social Media Templates (Figma)

  • Post templates for all platforms
  • Story templates
  • Cover image templates

Email Templates (HTML)

  • Newsletter template
  • Announcement template
  • Transactional emails

Questions?​

For brand guidelines questions or partnership inquiries:

Last Updated: October 28, 2025
Version: 1.0